Hi! My name is Jonathan. I’ve been roasting coffee since I was 15 years old. When my brother left for college, I took over his coffee business, roasting for friends and family. On a single pound roaster, located in my parents garage, I would carefully practice this fascinating process. Although it wasn’t a big operation, it sparked my interest in roasting and created the perfect environment for me to learn and experiment.

From mowing lawns, to playing basketball, to helping at a local roastery, I kept very busy most of the time but when my brother started Roastiva I knew exactly what I wanted to do. Since then, I’ve been absolutely blessed to get to work alongside my brother and get to experience growing something that impacts so much more than myself. 

When I’m not busy roasting or connecting with our customers, you’ll often find me enjoying the great outdoors, camping with my wife, or coaching high school basketball. Supporting our local community is at the heart of what we do, both through our coffee and in our personal lives. It’s these connections—with our customers, employees, and the community—that make this journey as rewarding as it is.